January 22, 2020, Steve Monroe, SeniorCare Investor - As occupancy rates begin to rise, make sure you have all the necessary tools to ensure your occupancy rises faster than the competition. Isn’t it about time to take a fresh look at how you are marketing your seniors housing community, and turn those leads to move-ins so you can finally get your occupancy above 90%, and maybe even 100% with a wait list?
A pipe dream, you might say. But without the proper tools, it will be a pipe dream. And without knowing what new techniques are available, especially in this increasingly digital age, you will never reach that goal of a wait list.
According to NIC MAP, occupancy may have bottomed out last quarter. That’s great news, but you also don’t want to be caught with your pants down when the upswing really begins. A rising tide does not lift all occupancy rates.
So, join me next week for our webinar where you can learn some of these new techniques and best practices to get residents into your empty units. Just think of the increased revenue and cash flow, not to mention value.
And, if you see me at this week’s ASHA meeting, please stop by and tell me what has been working for you, and what hasn’t. And don’t forget to sign up for the webinar. See you soon.